Reflective and non-reflective influences on cannabis use among undergraduate students: A qualitative study.

Objective: Around 40% of US university students use cannabis, 25% of whom present with cannabis use disorder, which endangers health. We investigated the concurrent contribution of reflective processes, which generate action via conscious deliberation, and non-reflective processes, which prompt behavior automatically, to undergraduates' cannabis consumption.

Participants: Eighteen UK undergraduates who regularly consume cannabis (11 female, 7 male; mean age 20 y).