Demonstrating the acquired familiarity of faces by using a gender-decision task.

We report an experiment in which participants made gender judgments (male or female) to faces. There were three groups of faces: unfamiliar, familiar (celebrities), and a set which had been learned earlier by the participants during the experimental session. The principal purpose of this study was to establish an indirect measure of assessing whether faces have become familiar through learning that does not require overt recognition.

Exploring levels of face familiarity by using an indirect face-matching measure.

An experiment is reported in which participants matched complete images of unfamiliar, moderately familiar, and highly familiar faces with simultaneously presented images of internal and external features. Participants had to decide if the two images depicted same or different individuals. Matches to internal features were made faster to highly familiar faces than both to moderately familiar and to unfamiliar faces, and matches to moderately familiar faces were made faster than to unfamiliar faces.