Background: The COVID-19 pandemic triggered unprecedented global vaccination efforts, with social media being a popular tool for vaccine promotion.
Objective: This study probes into Macao's COVID-19 vaccine communication dynamics, with a focus on the multifaceted impacts of government agendas on social media.
Methods: We scrutinized 22,986 vaccine-related Facebook posts from January 2020 to August 2022 in Macao.
The beginning of the twenty-first century saw an apparent change in language in public discourses characterised by the rise of so-called "essentially oxymoronic concepts", i.e., mainly oxymora and paradoxes.
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