Background: Social media platforms have become integral to modern society, facilitating diverse content interactions for individuals. The widespread use of social media has sparked intriguing inquiries into its impact on self-perception and individual well-being. This study investigated the phenomenon of social media appearance preoccupation and its complex relationship with psychosocial factors such as self-esteem, well-being, appearance-related anxiety, depression, and anxiety, considering both the rich-get-richer hypothesis and the poor-get-richer hypothesis.
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