Reliability in content analysis: The case of semantic feature norms classification.

Semantic feature norms (e.g., STIMULUS: car → RESPONSE: ) are commonly used in cognitive psychology to look into salient aspects of given concepts.

"Smoking Is Sóóó ... Sandals and White Socks": Co-Creation of a Dutch Anti-Smoking Campaign to Change Social Norms.

This article considers co-creation as a new persuasive strategy in health campaigns. Co-creation enables target audience members to become active campaign producers. A recent Dutch anti-smoking campaign applied co-creation, inviting the target audience to complete the slogan "smoking is sóóó .