TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory.

In an experiment, effects of commercials that are either shown within a TV program or embedded in YouTube videos were compared. These two media environments have not yet been compared empirically in terms of their advertising impact. A within-subjects design and a multi-method approach were used ( = 36).

Canal-otolith interactions alter the perception of self-motion direction.

Few studies have investigated the perception of vestibular stimuli when they occur in sequences. Here, three experiments (n = 33) are presented that focus on intravestibular motion sequences and the underlying perceptual decision-making process. Natural vestibular stimulation (yaw rotation or translation) was used to investigate the discrimination process of the direction of a subsequent spatially congruent or incongruent translation or rotation.