This article examines health communication campaigns aimed at preventing alcohol consumption among women who are pregnant or attempting to become pregnant. Relevant communication materials were gathered and a qualitative review was conducted. A majority of the campaigns followed the tenets of protection motivation theory by focusing on the threat variables of severity and vulnerability, as well as emphasizing response efficacy.
View Article and Find Full Text PDFThis study explored the social experience of wheelchair rugby from the perspective of the players. Eleven national level rugby players (10 males, 1 female with a mean age of 33 years) shared their experiences through the phenomenological methods of semistructured focus group interviews and artifacts. Three themes emerged from the thematic analysis (a) it's okay to be a quad, (b) don't tell us we can't, and (c) the power of wheelchair rugby.
View Article and Find Full Text PDF