Publications by authors named "Roberta Maria Ciuvat"

Does increasing the sexual content of advertisements lead, though memory processes, to greater sales? By employing a between-participants design, we aimed to explore how sexual advertising affects explicit and implicit memory, and whether it impairs memory for information preceding the commercials (retroactive interference) or following the commercials (proactive interference). We randomly assigned 182 young participants in the UK to one of two groups who watched the same TV program containing an advertisement break during which either sexual or nonsexual advertisements were shown, while brands were held constant across conditions. Participants were then tested on their explicit and implicit memory for both the advertising content and program information.

View Article and Find Full Text PDF

Background: Among the general public, there appears to be a growing need and interest in receiving digital mental health and well-being support. In response to this, mental health apps (MHapps) are becoming available for monitoring, managing, and promoting positive mental health and well-being. Thus far, evidence supports favorable outcomes when users engage with MHapps, yet there is a relative paucity of reviews on apps that support positive mental health and well-being.

View Article and Find Full Text PDF

Background: There is growing evidence suggesting that the emotional well-being of the public has been negatively affected in the past year. Consequently, demand for well-being support has increased. Although there is substantial empirical support for mental health apps that target diagnosed conditions, there is less research on emotional well-being apps.

View Article and Find Full Text PDF