Effect of caffeine-deprivation on liking for a non-caffeinated drink.

Liking for a novel non-caffeinated drink decreases when regular caffeine consumers are exposed repeatedly to that drink when caffeine-deprived; however, this dislike is not manifest if people are subsequently tested when not caffeine-deprived (Yeomans et al., 2000a). The present study investigated the basis for this effect, and in particular, whether the decrease in liking observed is specific to the drink flavour experienced during caffeine-deprivation.