The Subjective Value of Product Popularity: A Neural Account of How Product Popularity Influences Choice Using a Social and a Quality Focus.

Research on social influences often distinguishes between social and quality incentives to ascribe meaning to the value that popularity conveys. This study examines the neural correlates of those incentives through which popularity influences preferences. This research reports an functional magnetic resonance imaging experiment and a behavioral task in which respondents evaluated popular products with three focus perspectives; unspecified focus, focus on social aspects, and focus on quality.

Colouring perception: Package colour cues affect neural responses to sweet dairy drinks in reward and inhibition related regions.

Extrinsic product cues such as package colour may change product perception and perceived reward value during product evaluation. Healthier foods (i.e.