Publications by authors named "Robert N Graves"
Article Synopsis
- Organized health promotion efforts for low-dose aspirin use faced challenges from news media coverage that highlighted controversies and negative side effects, complicating patients' understanding of its benefits for heart health.
- A study in Minnesota revealed that while news coverage directly influenced low-dose aspirin sales, the state-level "Ask About Aspirin" campaign did not lead to a significant increase in purchases.
- The findings suggest that health campaign assessments should take into account the impact of the surrounding media landscape, as it can negatively affect the effectiveness of public health initiatives.
Objective: Using indicators of campaign effort and relevant news stories, we sought to predict two patterns of patient behavior regarding information about aspirin and heart health: patient use of a campaign web tool to determine whether they should talk with a physician about using aspirin and patient searches for information about aspirin and the heart.
Methods: We used ARIMA modeling to predict two time series as a function of independent variables.
Results: We found significant prediction of time series in both models, but campaign expenditure only predicted use of a campaign web tool whereas weekly news stories predicted online searches regarding aspirin and the heart originating from Minnesota.