The Fort McMurray Demonstration Project in Social Marketing: no demonstrable effect on already falling injury rates following intensive community and workplace intervention.

The Fort McMurray Demonstration Project in Social Marketing attempted to achieve mutually reinforcing effects from thematically coordinated educational and awareness efforts in the community as a whole and in the workplace and the inclusion of occupational safety within the framework of a community health promotion project. The study community was Fort McMurray, a small, industrial city in northern Alberta. The Mistahiai Health Region, several hundred kilometers to the west and also dominated by one city, Grande Prairie, served as the reference community.

Fear of falling and activity avoidance in a national sample of older adults in the United States.

This study assesses the relationship between fear of falling and avoidance of nine everyday activities critical to independence among community-dwelling older adults in the United States. Secondary data analysis was performed with National Survey of Self-Care and Aging interview data from 3474 respondents age 65 years or older. Falls were reported by 24 percent of respondents, fear of falling was reported by 22 percent of respondents, and both increased with age.