A Snapshot of the Depiction of Electronic Cigarettes in YouTube Videos.

Objective: To assess the depiction of e-cigarettes in YouTube videos.

Methods: The sample (N = 63) was selected from the top 20 search results for "electronic cigarette," and "e-cig" with each term searched twice by the filters "Relevance" and "View Count." Data collected included title, length, number of views, "likes," "dislikes," comments, and inferred demographics of individuals appearing in the videos.