Moral preference reversals: Violations of procedure invariance in moral judgments of sacrificial dilemmas.

In this research, we examine whether moral judgments sometimes violate the normative principle of procedure invariance - that is, whether normatively equivalent elicitation tasks can result in different judgment patterns. Specifically, we show that the relative morality of two actions can reverse across evaluation modes and elicitation tasks, mirroring preference reversals in consumer behavior. Across six studies (five preregistered, total N = 719), we provide evidence of three reversals of moral judgments of sacrificial dilemmas.