This research contends that MNEs from polluting and emerging countries are subject to liabilities of origin that compel them to signal that they differ from the stereotypes of their home countries to attain environmental legitimacy. ISO 14001 adoption, which signals a commitment to environmental protection, may help MNEs from polluting and emerging countries overcome their legitimacy deficits. The wider the scope of ISO 14001 adoption, the greater its power to signal environmental awareness, and therefore, the greater its efficacy in counteracting liabilities of origin.
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