A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective.

A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which leads to a brand crisis. B2B should characterise such crisis and respond proportionally to avert damage to social listening (SL).

The emerging role of cognitive computing in healthcare: A systematic literature review.

To assist medical professional in better treatment of diseases, and improve patient outcomes, healthcare has brought about a cognitive computing revolution. The cognitive computing system processes enormous amounts of data instantly to answer specific queries and makes customized intelligent recommendations. Cognitive computing in healthcare links the functioning of human and machines where computers and the human brain truly overlap to improve human decision-making.