Publications by authors named "Rainer Lueg"

Purpose: This study investigates the interplay between strategic goals and calculative practices, specifically Customer Profitability Analysis (CPA). Drawing on practice-based theories, the research aims to understand how managers strategize with CPA, including the balancing of financial and strategic objectives and the interplay of institutionalized practices with individual practitioners' actions.

Design: The study uses a qualitative, revelatory, and exploratory case study approach at the sub-organizational level in a manufacturing company.

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