Psychophysiological and behavioral responses to descriptive labels in modern art museums.

Educational tools in art exhibitions seem crucial to improve the cultural and aesthetic experience, particularly of non-expert visitors, thus becoming a strategic goal for museums. However, there has not been much research regarding the impact of labels on the quality of visitors' aesthetic experience. Therefore, here we compared the impact on the cognitive and emotional experience of naïve visitors between essential and descriptive labels, through multiple objective and subjective measurements, focusing on the controversial modern art museum context.