The incorporation of dyes in liquid crystal matrices has been exploited to produce enhanced displays, but it can also be used to probe ordering in liquid crystals and to assess intermolecular interactions and dye aggregation. In this study, we investigated polarized absorption and emission of the luminescent dyes 4,7-bis(2-(4-(decyloxy)phenyl)ethynyl)-[2,1,3]-benzothiadiazole (1A) and 4,7-bis{2-[4-(4-decylpiperazin-1-yl)phenyl]ethynyl}-[2,1,3]-benzothiadiazole (5A) in the E7® liquid crystal. The electronic structures of both 1A and 5A dyes were affected by the matrix and by the analysis of the line shape of emission we could determine that the dyes form J aggregates.
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