The superior service based on the highest number of visits and income of Hajj Hospital Surabaya in The National Health Insurance era.

A hospitals' superior service is expected to be of higher value than other available provisions, which consequently differentiates the facility from others, as the branding easily attracts the community attention. The purpose of this study, therefore, is to identify the most needed and profitable health services from existing hospitals. This was a descriptive research performed with a sectional study approach.