Recruiting sexual minority youth for a drug abuse prevention trial: Comparing Instagram and Facebook.

Background: Despite youth's shift from Facebook to Instagram, the literature on how to use Instagram to recruit youth for clinical trials is scant. This paper reports procedures and comparative metrics on the use of Facebook and Instagram to recruit a nationwide sample (N = 1216) of LGBQ youth, aged 15 and 16 years, for an online drug abuse prevention trial.

Methods: Our recruitment campaign used ads on Facebook and promoted posts on Instagram.