The Effects of Alcohol-Related Social Media Content on Adolescents' Momentary Perceived Norms, Attitudes, and Drinking Intentions.

Research has shown that exposure to alcohol posts on social media can shape adolescents' alcohol-related normative perceptions and attitudes, which in turn play a role in their drinking intentions. However, these studies focused on content in general, neglecting the variety of alcohol posts on social media. Furthermore, they were mostly cross-sectional and studied behaviors at one-time point, thus not considering within-person/daily (co-)fluctuations in exposure to alcohol posts and drinking cognitions.

Dealing with Alcohol-Related Posts on Social Media: Using a Mixed-Method Approach to Understand Young Peoples' Problem Awareness and Evaluations of Intervention Ideas.

Young individuals frequently share and encounter alcohol-related content (i.e., alcohol posts) on social networking sites.

Drinking Buddies: The Importance of Proximal Norms in Emerging Adults' Alcohol-Related Private and Public Social Media Use.

Exposure to alcohol posts on social media has been found to be associated with emerging adults' alcohol use. An important mechanism through which this association seems to occur are social norms. Thus far, however, research has not differentiated between proximal and distal norms and has not accounted for the private (e.

Stay Home, Drink at Home? A Daily Diary Study on College Students' Alcohol and Social Media Use during the COVID-19 Pandemic.

Background: COVID-19 and measures to contain it may have impacted college students' behavior, including their drinking behavior. Students' drinking may have decreased-for example, due to the closure of bars-but problematic drinking may have increased-for example, due to (solitary) drinking at home. Another behavior that has increased due to COVID-19 and the accompanying social isolation is students' social networking site (SNS) use.