Animal welfare is increasingly understood to be a key component of sustainable agricultural production. Southeast Asia and India are witnessing an emerging market for cage-free egg production. To evaluate the economic sustainability of cage-free policies in the region, it is critical to understand how this transition will affect farmers' costs and revenues.
View Article and Find Full Text PDFEveryone has an opportunity to contribute to climate solutions. To help people engage with this opportunity, it is critical to understand how climate organizations and fundraisers can best communicate with people and win their financial support. In particular, fundraisers often rely on practical skills and anecdotal beliefs at the expense of scientific knowledge.
View Article and Find Full Text PDFScientific publications are the building blocks of discovery and collaboration, but their impact is limited by the style in which they are traditionally written. Recently, many authors have called for a switch to an engaging, accessible writing style. Here, we experimentally test how readers respond to such a style.
View Article and Find Full Text PDFPeople will pay to protect our environment. To encourage donations, it is fundamental to understand the values that motivate people. Here, we identify a new opportunity to attract donations from an emerging social movement to deliver benefits to the natural world.
View Article and Find Full Text PDF