How traditional cultural load affects tourists' purchasing intention of tourist souvenirs.

Based on the previous studies on the impact of traditional culture on tourists' purchasing intentions, this study aims to further explore the mechanism and boundary conditions regarding the traditional cultural load in tourist souvenir packaging. Through seven simulated experiments (N = 3203), the impact of different degrees of traditional cultural load on tourists' purchasing intentions has been examined, with value perception, cultural identity, and purchase purpose, advancing the research in the field of traditional culture and tourism marketing. The findings provide insights for managers in the industry of tourism and souvenir marketing for their package design.

Study on Transmission Channel and Pollution Sources Region of O in Qingyuan City.

Based on the Lagrange mixed single-particle trajectory model and NCEP global reanalysis meteorological data, the 72 h backward airflow trajectory in Qingyuan City in different seasons from 2018 to 2020 was analyzed by cluster analysis. Combined with the hourly average concentration data of O, the potential source contribution factor (PSCF) analysis and concentration weighted trajectory (CWT) analysis were used to study the regional transport and possible source area of O in Qingyuan City and analyzed the relationship among O and wind speed, wind direction, NO, and CO. The results showed that from 2018 to 2020, the most significant proportion of primary pollutants in Qingyuan City was ozone.