Publications by authors named "Qiaozhe Guo"

This study aims to explore the roles of consumers' risk and benefit perception and food information processes in predicting their acceptance of genetically modified food. We integrate the protective action decision and heuristic systematic models to develop a conceptual model to predict customers' purchase intention. We conducted a survey questionnaire with measures adapted from existing Likert scales.

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Climate change harms people's health and ecosystems. Encouraging the public to adopt behaviors that help to combat climate change can, at the same time, contribute to efforts to control and solve related serious environmental problems. This study aims to ascertain the way in which the public perceives risks related to climate change and adopts behaviors to respond to the issue.

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