Publications by authors named "Qiaoyan Zhao"
Article Synopsis
- The tourism and hospitality labor markets are experiencing a significant gap between supply and demand, largely due to students lacking essential VUCA skills despite having academic knowledge.
- This study aimed to identify factors that can enhance these students' perceived VUCA skills by surveying senior students majoring in tourism and hospitality management from five Chinese universities.
- The findings indicate that perceived effectiveness of outcome-based education significantly impacts students' cognitive self-concept and their perceived VUCA skills, suggesting that educational reforms focused on outcome-based strategies could address the skills gap in the industry.
