A spatially explicit assessment of factors shaping attitudes toward African elephant conservation.

Conservation plans that explicitly account for the social landscape where people and wildlife co-occur can yield more effective and equitable conservation practices and outcomes. Yet, social data remain underutilized, often because social data are treated as aspatial or are analyzed with approaches that do not quantify uncertainty or address bias in self-reported data. We conducted a survey (questionnaires) of 177 households in a multiuse landscape in the Kenya-Tanzania borderlands.