The measurement of Central Corneal Thickness.

We aimed to compare five different devices that measure Central Corneal Thickness. The Central Corneal Thickness (CCT) is an important parameter in ophthalmology. It is involved in the management of various eye conditions such as: glaucoma, keratoconus, contact lens wearing, corneal dystrophies, refractive surgery and keratoplasty.

Stories for a sustainable healthcare future: the perspectives of healthcare IoT technologies in surgical oncology.

The rapid spread and continuous development of Internet of Things (IoT) technologies have profoundly impacted various aspects of daily life, including healthcare. The aim of this review was to highlight the necessity of adopting healthcare IoT technologies in surgical oncology clinical practice, remote home monitoring of cancer patients, and context awareness facilitation. In addition, we identified different categories of healthcare IoT technologies and the best practice examples of IoT technologies for breast cancer patients.

The complexity of physician-patient communication and its impact in non-medical fields. A surgical oncology approach.

Physician-patient communication is essential for determining high-quality healthcare, as this may influence patients' satisfaction with care, their understanding of medical information, coping skills specific to a disease, and raise treatment adherence. In the field of surgical oncology, most healthcare communication develops around the disease, treatment, and healthcare planning, overlooking psychological functioning and patients' well-being. To address this issue and avoid unmet patient needs, patient-centered communication requires specific skills designed to enable physicians to identify, acknowledge and respond to patients' thoughts and feelings over an extended period.

Using eye-tracking technology in Neuromarketing.

The aim of this review is to highlight the importance and benefits of eye tracking in Neuromarketing, by analyzing research papers and articles from international databases such as Scopus, PubMed, Elsevier, Springer and Science Direct. After analyzing some of the most representative publications related to eye tracking in Neuromarketing, we have concluded that it can be considered one of the most important tools in determining the consumers' intent to buy medical products and services. In addition, with a mixture between standard Marketing Research methods and the eye-tracking technology, the researchers can get insight into unconscious factors that influence the consumers' choices and preferences.

Medical tourism in ophthalmology - review.

During the last decade, it seems that we have witnessed an upsurge in medical tourism and its documentation. Definitions often refer more to the terms themselves rather than to the medical tourists and frequently approach discussions using the principles of motivation, procedures, and tourism. The aim of this review was to investigate the existing literature on medical tourism in health care services, and in Ophthalmology, and to assess whether the principles of medical tourism are successfully applied in health care services, with a specific interest in Ophthalmology services.

A word-of-mouth perspective on consumers of family medicine services: a case study.

In an increasingly competitive health care market, family physicians have to elaborate and implement new strategies to attract potential patients. A useful and powerful method is word-of-mouth (WOM) because it shapes the consumers' attitudes and behaviours. Based on the recommendations of actual consumers, potential health care patients choose their family physicians.

Affiliate Marketing in ophthalmological services.

During the last decade, Internet has become an essential element in Marketing due to the benefits that come along with it, especially, in services that may promote and distribute products and services easily. In scientific literature, any activity that involved on online selling of a product or a service was classified as being e-commerce. In the last few years, since the pandemic started, many sellers had to find innovative distribution methods by implementing the principles of Affiliate Marketing (AM).

How could perioperative anxiety be addressed via surgical team communication approaches? Findings from a scoping review.

Objectives: Surgical patients and their families experience high rates of perioperative anxiety, which determine a negative impact on their surgery-related outcomes. Understanding what communicational aspects positively impact perioperative anxiety may help promote more efficient, patient-centered communication approaches which could address this issue. The aim of this scoping review was to synthesize published research on communication between surgical employees and adult patients and their relatives, and its role in managing perioperative anxiety.

Enhancing the principles of experiential marketing in ophthalmology services.

. Consumers are getting more empowered, the process of empowerment transforming them into the partners of organizations or co-producers of services. Health care services, as well as ophthalmology services, have been a sensitive topic and raised several debates that focused on the principles of Experiential Marketing and hedonic experiences.

Flip a coin: Collaborative consumption or Sharing Economy in Ophthalmology services.

The sharing economy and collaborative consumption provide new opportunities in health care, especially to physicians, medical organizations, and consumers (patients). In health care services, there has been a long debate on the implementation and the characteristics of such concepts. Both terms may be very cost-effective, if applied accordingly.

Truth of dare: The principles of storytelling in Ophthalmology services - review.

Storytelling has been long researched in literature and its benefits have been acknowledged. Recently, storytelling has widely been used in health care and has proved to be very helpful in health education. However, the impact of storytelling in several medical specialties has not been investigated.

The perspective of medical staff on improving the integrated communication process - A pilot study.

The quality of working relationships among medical team members is influenced by communication, which has a significant impact on patient safety. Our study took place at the Dr. Nicolae Robanescu National Neurorehabilitation Center for Children, Bucharest, between October and December 2019 and included 44 participants that were grouped into three categories: physicians, physical therapists, and nurses (32 women and 12 men), aged between 23 and 53, all of whom were employed in the same unit.

The goldmine of patient satisfaction-interaction and communication in the context of infectious diseases.

This study aimed to investigate the patient satisfaction level in terms of communication and interaction with the physicians from a Romanian Infectious Disease hospital. The objectives of the study were related to the identification of the general level of satisfaction of the patients, the evaluation of the physicians' interaction type with their physicians, by using specific behavioral variables, such as respect and attention, as well as to determine the physician-patient communication quality. The data were collected with a self-administered questionnaire and were analyzed using IBM SPSS version 25.

Trick or treat: Social Media's dissemination power of ophthalmologic information in the pandemic context.

Social Media in the COVID-19 pandemic context has become a real dissemination medium of ophthalmology information for both physicians and health care consumers. This trend of sharing information has revealed new and innovative interventions in Ophthalmology such as teleophthalmology on Social Media by providing synchronous and asynchronous consultations, education, and prevention solutions as well as scientific research findings. This paper is a review of the current challenges and limitations faced by ophthalmologists and health care consumers during the COVID-19 pandemic.

Social marketing and behavioral change.

Social marketing is an arranged cycle for impacting change. With its marketing and exploring segments, publicizing and customer advancement (counting situating, division, imaginative system, message plan and testing, media technique and planning, and successful following), social advertising can assume a focal part in themes like wellbeing and climate. Social marketing consolidates the best components of conventional ways to deal with social change in an incorporated arranging and activity structure and it utilizes progresses in correspondence innovation and advertising abilities.

Marketing management practices in an emergency care department.

The aim of this case study was to identify effective marketing management strategies in the Emergency Care Department of a Romanian Emergency Hospital. An observational design study was conducted, and the instrument for collecting the data was the self-administered questionnaire. Out of 100 questionnaires completed, 74 proved to be valid.

10-Months Study Regarding the COVID-19 Spreading in Romanian Counties.

The paper analyzes the evolution of COVID-19 cases in Romanian counties over a period of 10 months, to highlight possible similarities that may contribute to a better understanding of the spreading pattern. The study uses the numbers of active cases for each county in Romania, as well as Bucharest and the whole country, reported daily by the Romanian Ministry of Health (https://datelazi.ro) between April 2nd, 2020 and January 25th, 2021.

Going on a vision quest in the pandemic context: the linkage between a learning organization, internal marketing and burnout in Ophthalmology physicians.

The Romanian health care system faced a long line of chaotic reformations that proved to be less patient oriented and more expensive, leading to an increased level of burnout in physicians. The phenomenon of burnout occurs more and more often in the pandemic context, even in ophthalmology services. Among psychological and occupational factors that may cause burnout, there are also organizational factors that may decrease the burnout levels.

Is Central Corneal Thickness a reliable independent factor in decision-making regarding the management of patients with high IOP?

As time passes, we discover that things that were supposedly considered to be well known are in fact not as they seemed. Maybe the process is like this because we try to simplify our daily practice, but by doing so, don't we tend to trespass the whole picture? However, what happens if these factors affect our decision-making? Clinicians should incorporate CCT into the thinking process and should not focus on "corrected IOPs", because, besides CCT, there are many factors of corneal biomechanics that affect IOP.

EMR in Eye Units.

There are some questions that have to be asked when considering if EMR is suitable for a National Health System: First the Viability, Reliability, and Integrity of the EMR. When thinking about EMR, it has to be compounded based on some standards, that can be taken from other Health Systems or own. Secondly, the proper type of Ophthalmic EMC System (Web based EMR/ Client Server EMR) should be taken into consideration.

The development of a multidimensional Consumer Perceived Value scale in ophthalmology services.

The aim of this study was to investigate the dimensionality of Consumer Perceived value in Romanian ophthalmology services. The sample consisted of 173 consumers of private ophthalmology services, recruited using a systematic method. The design of the study was cross-sectional and the research instrument was a self-administered questionnaire, namely a Consumer Perceived Value Scale, developed by Chahal and Kumari.

Assessing the effectiveness of OTC Advertising on artificial tear drops from an experiential marketing perspective.

It is acknowledged that leading pharmaceutical companies lately spend more on marketing than they are investing in research and technology development. Romania registers one of the largest market growths in the pharmaceutical industry from Central and Eastern Europe, and it is one of the main investors on the advertising market. The rapid changes in the pharmaceutical landscape have demanded for organizations to re-evaluate their infrastructure and the information delivery methods, as well as cut through the clutter and build competitive advantages by using effective advertising.