Virtual currencies: different schemes and research opportunities.

The digitization of money has led to the emergence of numerous virtual currencies. Despite their great financial relevance, virtual currencies have not received much attention in marketing research. We classify virtual currencies into three different schemes and highlight potential factors that influence consumer behavior related to these new payment methods.

Price-Denomination Effect: Choosing to Pay With Denominations That Are the Same as the Product Prices.

Building on past research on judgment anchoring, we investigate the effect of price information on consumers' choice of denomination when making a purchase. Across seven experiments, including two in the field ( = 4,020), we find that people tend to purchase with denominations that are the same as the product prices. They use larger denominations for higher priced products that are priced at the value of the denomination held, and smaller denominations for lower priced products that are priced at the value of the smaller denomination held.

Decomposing the cross-sex misprediction bias of dating behaviors: Do men overestimate or women underreport their sexual intentions?

Men typically predict women's sexual intentions to be higher than women say they are (Haselton & Buss, 2000). It is debated whether this cross-sex bias is because of men overestimating women's intentions (Murray et al., 2017), women underreporting their own intentions (Perilloux & Kurzban, 2015, 2017), or both.

Are consumers aware of top-bottom but not of left-right inferences? Implications for shelf space positions.

We propose that the horizontal and vertical position of an item on a display is a source of information that individuals use to make judgments. Six experiments using 1 × 5 or 5 × 5 displays show that consumers judge that products placed at the bottom (vs. top) and on the left-hand (vs.

Monopoly money: the effect of payment coupling and form on spending behavior.

This article examines consumer spending as a function of payment mode both when the modes differ in terms of payment coupling (association between purchase decision and actual parting of money) and physical form as well as when the modes differ only in terms of form. Study 1 demonstrates that consumers are willing to spend more when a credit card logo is present versus absent. Study 2 shows that the credit card effect can be attenuated when people estimate their expenses using a decomposition strategy (vs.

When and why is ease of retrieval informative?

In two experiments, we examined when and why ease of retrieval of information from memory affects behavioral frequency and attitudinal judgments. Overall, the results suggest that when the subjective experience of ease of retrieval is consistent with the expected ease of retrieval, the content of the information retrieved is used to make judgments. However, when there is a discrepancy between experienced and expected ease of retrieval, the subjective experience of ease of retrieval is used to make judgments.

Gender differences in unrealistic optimism about marriage and divorce: are men more optimistic and women more realistic?

Two studies (n = 497) examine gender differences in "unrealistic optimism" in beliefs of marriage using a Taiwanese population. Unrealistic optimism is defined as the beliefs that positive (negative) events are more (less) likely to happen to one's self versus others. Although the bias is robust, it has been shown to be lower among people with an interdependent orientation, specifically those from a collectivist culture (e.