Brain system integration and message consistent health behavior change.

Objective: Modifiable behaviors, including physical activity and sedentary behavior, are important determinants of health, and messages are important tools for influencing these behaviors. Functional neuroimaging research suggests that activity in regions of the brain's default mode and salience systems are independently associated with attending to health promoting messages. However, it remains unclear how these brain systems interact during exposure to persuasive messages and how this interaction relates to subsequent behavior change.

Message self and social relevance increases intentions to share content: Correlational and causal evidence from six studies.

Information sharing within social networks can catalyze widespread attitudinal and behavioral change and the chance to share information with others has been characterized as inherently valuable to people. But what are the sources of value and how might they be leveraged to promote sharing? We test ideas from the value-based virality model that the value of sharing increases when people perceive messages as more relevant to themselves and to people they know, resulting in stronger intentions to share. We extend this work by considering how sharing context-broadcasting to a wide audience or narrowcasting directly to someone-may alter these relationships.

Purpose in Life, Loneliness, and Protective Health Behaviors During the COVID-19 Pandemic.

Background And Objectives: Social distancing, while effective in slowing the spread of the coronavirus disease 2019 (COVID-19), can increase social isolation. The current preregistered study examined purpose in life as a psychological resource that may buffer against loneliness and increase intentions to engage in health-protective behaviors.

Research Design And Methods: During the COVID-19 pandemic, 517 adults (mean = 37.

Social networks and neural receptivity to persuasive health messages.

Objective: Health-related norms in social networks can influence whether people are open to health behavior change. Yet, little is known about how social networks relate to the ways individual brains respond to persuasive health messaging. The current study focuses on ventromedial prefrontal cortex (VMPFC) activity as an index of neural receptivity to health messages that may be related to behavior change.

Effects of self-transcendence on neural responses to persuasive messages and health behavior change.

Self-transcendence refers to a shift in mindset from focusing on self-interests to the well-being of others. We offer an integrative neural model of self-transcendence in the context of persuasive messaging by examining the mechanisms of self-transcendence in promoting receptivity to health messages and behavior change. Specifically, we posited that focusing on values and activities that transcend the self can allow people to see that their self-worth is not tied to a specific behavior in question, and in turn become more receptive to subsequent, otherwise threatening health information.