Electronic cigarette cue reactivity in exclusive electronic cigarette users.

Background: Exposure to electronic cigarette (ECIG) cues increases craving for ECIGs among people who smoke cigarettes, including those without prior ECIG use experience. This study aimed to examine the effects of ECIG cue exposure in individuals who use ECIGs regularly but have minimal smoking history (<100 cigarettes lifetime).

Methods: Participants (N = 42) attended two within-subjects conditions that differed by pictorial cue type: ECIG or neutral (water) cues.