Publications by authors named "Pilar Tarancon Gomez"
Background: The increase in alcohol consumption among young women has been the most striking change in drinking culture in Spain in recent years. This study sets out to examine how images and stories about alcohol consumption are presented on Instagram, the strategies for constructing them, and the impact of social norms, including gender norms, on the strategies of making alcohol consumption visible.
Methods: We have carried out a digital ethnography study in which different research techniques have been applied.