The role of conflict representation in abstinence versus moderation in self-control.

Self-control-the prioritization of valued global goals over immediate local rewards-is typically conceptualized and studied as isolated decisions. Goal pursuit, however, generally requires people to make repeated self-control decisions across contexts. We adopt a higher order, strategic level of analysis of self-control and explore, for the first time, people's preferences for abstinence (a pattern of choices in which one never indulges) versus moderation (a pattern of choices in which one indulges when doing so does not harm one's goals or even helps promote the pursuit of those goals).