Emotional contagion in a collective ritual.

Collective gatherings are often associated with the alignment of psychophysiological states between members of a crowd. While the process of emotional contagion has been studied extensively in dyads as well as at the population level, our understanding of its operation and dynamics as they unfold in real time in real-world group contexts remains limited. Employing a naturalistic design, we investigated emotional contagion in a public religious ritual by examining the relationship between interpersonal distance and autonomic arousal.

Ritualization increases the perceived efficacy of instrumental actions.

Across all cultures, people frequently engage in ritualized (non-instrumental) behaviors. How do those causally opaque actions affect perceptions of causal efficacy? Using real-life stimuli extracted from NCAA basketball games, we asked fans, players of the game, and subjects naive to the game to predict the outcome of free throw attempts. We found that the performance of personal pre-shot rituals increased the perception of shot efficacy irrespective of subjects' level of knowledge of and involvement in the game.