Patterns of Twitter Behavior Among Networks of Cannabis Dispensaries in California.

Background: Twitter represents a social media platform through which medical cannabis dispensaries can rapidly promote and advertise a multitude of retail products. Yet, to date, no studies have systematically evaluated Twitter behavior among dispensaries and how these behaviors influence the formation of social networks.

Objectives: This study sought to characterize common cyberbehaviors and shared follower networks among dispensaries operating in two large cannabis markets in California.