The article aims to reflect on the transformations that have taken place in the "world of work", based on their connections with the way in which subjects "train themselves". In the interstices between "work time" and "leisure/training time", some important characteristics of current body politics (the ways in which societies accept the distribution and use of bodies and their energies) become visible. Specifically, we explore here the emerging phenomenon of "fit-influencers", contemporary referents of the "virtual" scene (social networks) through the promotion of sports and eating routines.
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