Vaccine hesitancy among college students and individuals seeking healthcare: A social norms perspective.

Objective: Health behavior research suggests that perceived social norms impact health decisions. This study aimed to (a) examine reasons for vaccine hesitancy among a sample of college students compared to a clinical sample (b) examine the accuracy of perceptions of others' receptivity and intention to seek out the COVID-19 vaccine, and (c) determine whether greater self-other normative discrepancies (SODs) were associated with increased likelihood to seek out the COVID-19 vaccine.

Participants: Participants included 227 students at a Northeastern private college and 140 patients seeking medical care.