Publications by Paramita Dasgupta Mazumdar

Publications by authors named "Paramita Dasgupta Mazumdar"

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Encoded Exposure and Social Norms in Entertainment-Education.

Amy Henderson Riley Suruchi Sood Paramita Dasgupta Mazumdar Narendra Nath Choudary Alka Malhotra

J Health Commun

January 2017

Entertainment-education is an effective health communication strategy that combines or embeds educational messages into entertainment programs to bring about social and behavior change. For years, scholars have considered how entertainment-education works. Some contemporary theories posit that entertainment-education does not engender behavior change directly but does so through mediating variables.

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