Behavioral intention to use electronic cigarettes in the Philippines: The role of social influence, knowledge, price and health impact.

Electronic cigarettes or e-cigarettes have gained significant popularity as an alternative to traditional cigarettes, yet limited research has examined the factors influencing their adoption, particularly in developing nations like the Philippines, where usage is rising. This study investigates the behavioral drivers of e-cigarette use, with a particular focus on the role of knowledge, alongside social influence, perceived price impact, perceived health impact, and perceived usefulness. Using purposive sampling, 310 valid responses were collected from current e-cigarette users, traditional cigarette users, or individuals with prior experience with these products.