Women's health care services: an approach to exploring the market opportunity.

The market opportunity for women's health care programs is receiving increasing attention from hospitals since women are the major users of hospital services and the principal health care decision makers for the family. This article presents an approach to identifying and evaluating women's health care market opportunities so that those areas offering the greatest potential can be pursued, both responsibly and profitably.

Association between mammographic parenchymal pattern classification and incidence of breast cancer.

Wolfe has suggested that the mammographic parenchymal patterns can be used to identify a group with high incidence of breast cancer. To evaluate this claim, mammograms of women with breast cancer that was detected at the University of Michigan Breast Cancer Detection Demonstration Project have been classified and compared with a randomly selected control group from the same project. The basic mammographic classifications as defined by Wolfe were used with further refinements made in the DY and QDY groups.