Implementation of PET scan as a new service.

Positron emission tomography (PET) is a diagnostic test using injected radiopharmaceuticals (drugs or compounds tagged with radioactive isotopes) to obtain images of metabolic/physiologic processes. PET provides physiologic data rather than just anatomic data such as that provided by CT scan or MRI. Metabolic changes precede anatomic changes, hence the higher accuracy of PET.

From breast cancer to Comprehensive Women's Center.

A Comprehensive Women's Center (CWC) is a concept designed to enhance the quality of both patient care and the care experience while increasing patient volumes to hospitals by detection of conditions requiring additional diagnostic interventions or therapeutic interventions. Expanding an existing Breast Center into a Comprehensive Women's Center attracts new patients by diversifying services offered from mammography and breast related services alone to providing services such as bone densitometry, cholesterol screening and even children's immunizations. A Comprehensive Women's Center also positions the hospital as the site of choice for women making healthcare decisions.

Dualistic healthcare markets: the impact of boutique offerings.

The strategy of introducing specialty healthcare services into the global marketplace is timely, as improved techniques and technology enhance existing treatment interventions and populations are demanding increased access and high quality. In dualistic healthcare markets, countries with a national health service and a private sector, opportunities are either available or can be created to introduce boutique offerings either through strategic alliances or independently. The number of companies with a specialty service offering is increasing in healthcare as niche providers attempt to meet the demand for quality, service and accessibility that may be missing in comprehensive providers.