Developing culturally-oriented strategies for communicating women's health issues: a church-based intervention.

Context: In developing countries, messages on maternal health are often developed and conveyed without due regard to the literacy and cultural context of communities. Culturally-acceptable approaches are, however, necessary to increase awareness on womens health issues, especially in cultures where oral tradition is important.

Objective: To describe the processes adopted to engage church-based women support groups to develop innovative culturally-based strategies for communicating womens health matters.