Assessing the relationship among service quality, student satisfaction and loyalty: the NIGERIAN higher education experience.

Higher educational institutions are engaged in the provision of services and thus require better focus on satisfying the needs and anticipation of their participating consumers (students). Additionally, it is the delivery of quality services that creates loyal consumers: consumers who patronize the institution more and who stimulate others to patronize. While past researchers have discovered a relationship between service quality and student loyalty in higher educational institutions (HEIs) in developed countries, the peculiar nature of HEIs operating in an emerging country like Nigeria is yet to be examined.

Harnessing the sustainable competitive advantage of social motivation in the informal market: A West African society insight.

The existence of informal entrepreneurship is alleged to curb hardships related to unemployment. This has been the case of Nigerian youths at getting needs met but a dire exists when related to the African cultural heritage of value and goals. The study examines social motivations of informal entrepreneurs and their implications for business performance in selected electronics markets with the engagement of sustainable competitive advantage in southwest of Nigeria.

Data set on interactive service quality in higher education marketing.

This paper provides data on the interactive quality of the educational services rendered in south west, Nigeria. Data were gathered based on conclusive research design. Stratified and convenience sampling techniques were adopted.

Dataset on humanic clues and customer loyalty in selected hospitals in Lagos State, Nigeria.

This article describes survey result on humanic clues and customer loyalty in selected hospitals in Lagos State, Nigeria. This paper obtains information from the customer experience management strategy in considering the techniques in which customer loyalty can be built. 365 copies of questionnaires were retrieved from the customers of the selected four private hospitals in Lagos State.

Data article on institutional framework and business survivals of informal entrepreneurs in electronics market, Southwest, Nigeria.

The article presented data on how institutional framework has provided opportunities for the survival of informal entrepreneurs. In other words, data were gathered based on how the informal entrepreneurs in the electronics market were able to manipulate or avoid law enforcement officials thereby leading to sustainable business performance. Emphasis was laid on four southwestern states in Nigeria to determine the survivals of informal business.

Data on empirical investigation of direct and indirect effect of personality traits on entrepreneurs' commitment of SMEs.

This data article presented the effect of the Big Five Personality traits on entrepreneurs' commitment. 400 copies of questionnaire were administered to practicing entrepreneurs whom were members of a business guild in their annual end of year meeting and award day. 369 copies were duly filled and returned for use.

Data on modeling of nexus between entrepreneurs׳ commitment and business performance in a developing country.

This article presents data that examined the modeling of nexus between entrepreneurs׳ commitment and business performance in a developing country. 315 copies of questionnaire were retrieved from 400 copies that were administered to Nigerian Association of Small Scale Industrialists (NASSI) Southwest chapters which comprised of six states. In addition to descriptive analysis of part of the data, correlation and regression analysis were used to present the data through structural equation model (SEM).

Survey data on bureaucratic processes and entrepreneurial venture performance in SMEs in Nigeria.

This article presents data that examined the impact of bureaucratic processes on the performance of small and medium enterprises in Nigeria. A survey was carried out by administering the questionnaire to 400 business owners selected from three reputable associations, namely: NASME, NASSI and ASBON (Nigerian Association of Small and Medium Enterprises, National Association of Small Scale Industrialists and Association of Small Business Owners of Nigeria) in three geo-political zones. Data were analysed using Predictive Analytics Software.

A dataset of customer loyalty and variation in perception of customers across demographic characteristics In healthcare sector of Nigeria.

The data depicted on customer loyalty in the healthcare sector was concentrated on the variation in perception across demographic characteristics on the subject matter. The data focused on selected private hospitals adjudged to be the best four in Lagos State, Nigeria. In this data article, the variables for customer loyalty were categorized into (repeat purchase, brand insistence, switching restraint and customer satisfaction) for healthcare service sector in Nigeria.