Publications by authors named "Norhilmi Muhammad"
Article Synopsis
- This research investigates how the servicescape (the physical environment) influences patients' intentions to return to and recommend healthcare services by focusing on their feelings of pleasure and overall satisfaction.
- The study analyzed data from 431 outpatients in Punjab, Pakistan, using surveys and statistical methods to demonstrate that a positive servicescape significantly impacts patients' satisfaction and their likelihood of returning or recommending the clinic.
- Findings indicate that servicescape and feelings of pleasure contribute to notable changes in patient satisfaction (30%), re-patronage intentions (50%), and recommendation intentions (31%), offering valuable insights for healthcare managers to enhance patient experiences.
An advanced hospital services is an imperative goal in the healthcare delivery process that might contribute to the patient's emotions and behavioral intention regarding the service experience. Therefore, current study aims to investigate the influence of healthcare service quality and patients' satisfaction with basic health unit (BHU) hospitals in Punjab, Pakistan. The study focuses on service quality, revisits intention and patients' satisfaction with the framework of the planned behaviour model.
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