From status to sustainability: How social influence and sustainability consciousness drive green purchase intentions in luxury restaurants.

In today's marketing landscape, consumer demand for eco-friendly products is on the rise, yet the psychological factors that encourage green purchasing intentions remain unclear. To address this research gap, the current study builds on Social Identity Theory to explore the role of social influence and sustainability consciousness in shaping customers' green purchase intentions. Data were collected through a survey of 406 customers at Saudi Arabian upscale restaurants and analyzed using structural equation modeling.

Driving employee organizational citizenship behaviour through CSR: An empirical study in the context of luxury hotels.

In the recent years, there has been a rising interest among luxury brands to be environmentally responsible and promote employee discretionary behaviour. However, the underlying mechanisms that explain why, when, and how employees demonstrate discretionary environmental attitudes and behaviour in luxury contexts are not well-known. To accelerate this discourse; the current study examines the impact of environmental corporate social responsibility (CSR) on employees' organizational citizenship behaviour towards environment.