Using 'Theories of Change' and responsive feedback to design a digital service business for patent and proprietary medicine vendors in Nigeria.

In a paper titled "Responsive feedback: Towards a new paradigm to enhance intervention effectiveness", Viswanath . argue that dominant models of intervention design do not account for the complexity and unpredictability of implementation challenges.  Particularly in the behavioural sciences, intervention designs need to consider many factors that will be uncertain, or unknown, at the beginning of a new project.