Publications by authors named "Noor Raihani Zainol"
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Synopsis of recent research by authors named "Noor Raihani Zainol"
- Noor Raihani Zainol's recent research primarily focuses on the adoption and impact of digital technologies, specifically in the domains of wearable devices and e-commerce applications in Malaysia.
- Key findings highlight the mediating role of customer satisfaction in brand loyalty for e-commerce platforms like Shopee, as well as the factors influencing the adoption of wearable fitness and payment devices.
- Additionally, Zainol examines the intersection of health motivation, technology acceptance models, and the influence of emotions and social media addiction during significant events, such as the COVID-19 pandemic, reflecting on their implications in consumer behavior and well-being.
