Support to woman/nourisher in the advertising pieces of the World Breastfeeding Week.

Objective:: to unveil the support to woman/nourisher in the advertisements of the World Breastfeeding Week.

Method:: This is a descriptive, exploratory, documentary, qualitative study. Since the collection until the analyses of these advertisements, we adopted the methodological steps of Gemma Penn, based on the semiology of Roland Barthes.