Booze, drugs, and pop music: trends in substance portrayals in the billboard top 100-1968-2008.

This paper presents the results of a content analysis of alcohol and drug portrayals in the top 100 Billboard songs from each of the years 1968, 1978, 1988, 1998, and 2008, thus allowing both a characterization of substance portrayals in music generally and an analysis of changes over time. Of the final sample of 496 songs, 10.3% contained a reference to alcohol and 5.