The Moderating Effects of Young Adults' Personality Traits on Social Media Immersion.

Young adults are currently among the heaviest users of Internet-based social media applications. The goal of this study was to develop and empirically validate a conceptual model to test associations between students' attitudes toward social media and their experiences in social media use and immersion. Participants were 9,633 students (average age 16 years; 4,702 males, 4,931 female) who randomly selected from 150 high schools in Taiwan.